We are an over 3,000 strong team built on a wide range of skills and a wealth of experience. Originally founded in 1963, we’re at the busy crossroads of regulatory and market changes in the insurance industry. We have a proven track record of successfully integrating blocks of pension, insurance and investment business.

Our strategy is to be the leading life and pensions consolidator in the UK market and to continue to provide professional service to our customers. We have three strategic goals:

Selective Growth:

Our long-term strategy is to grow the ReAssure business through acquisition.

Value Extraction:

We target acquisitions where ReAssure can create value through capital, tax and operating synergies. We also extract value by driving long term retention through the continued development of the customer proposition, delivery of strong customer outcomes and excellent customer experience.

Operational Excellence:

Customer outcomes are at the heart of our business model with our conduct strategy core to this. Ensuring customers’ needs are appropriately met from initial inception of the business through to ultimate termination is of paramount importance. Our focus on operational excellence reaches beyond our customers and to our employees.